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What Should You Do When You Screw Up in Social Media?
Brands, like people, make mistakes. Admit when you screw up. It’s ok to mess up as long as you take ownership and admit the mistake. Assume responsibility. Your fans will appreciate your genuine,...
View ArticleUse the Same Name
Branding is important in social media. The ability to be recognized by a username, logo or actual name is very essential to building a reputable brand or personal identity. If possible, use the same...
View ArticleFree donor research!
Google Alerts is a free way to keep informed about your donors and board. Put their names into the search and any time they’re in the news, you’ll get notified! Now you’ll be able to write...
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Engage with Content
The only way you’re going to keep friends and followers around is by providing them great information, useful tips, funny quips, and anything else that might be useful to them. They will spread great...
View ArticleAttend a Tweetup!
Isn’t it about time you put a real face and voice to that avatar you’ve been communicating with for the last several months? You can…at a Tweetup! A tweetup is a meet-up for people on Twitter. They are...
View ArticleHave you Open Graph-enabled your web pages?
Here’s a quick tool for validating Facebook’s Open Graph tags: http://developers.facebook.com/tools/lint/
View ArticleNeed to set a custom URL for your Facebook business Page?
Go to http://facebook.com/username. Just make sure your Page has 25 Likes! Be sure to check your spelling because you can only set this once. Choose a username that is as close to your business name as...
View ArticleUse Google+ to Hangout with your CEO!
Google+ is the new player in social media. And it can help your fundraising! A powerful Google+ feature called “Hangouts” could be used to give your donors a 21st Century “fireside chat” with your CEO....
View ArticleNeed to convert a personal Facebook profile into a business page?
Use Facebook’s Business Page Migration Tool to help you make the move. All of your profile friends will be switched over to fans. Make sure you download your information first because it won’t be...
View ArticleSocial Media FTW 2011 Slides
Here are the slides from the recent Social Media FTW Fall Conference! If there’s some slides missing, please let us know and we’ll track down the speaker. Thanks! Mike Volpe, CMO at Hubspot – Keynote...
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